Brand Identity, Sports
The FIFA World Cup 2026 is an international men’s soccer championship contested by national teams from around the world. This tournament will be the first World Cup to be hosted by three nations together, jointly hosted by 16 cities in three North American countries: Canada, Mexico, and the United States.
The logo comprises three primary elements that symbolize the host counties of the event — the maple leaf for Canada, the eagle wing for Mexico, and the stripes for the United States. Each element is also depicted using colors that represent the respective countries. The logo’s overall silhouette features a complete maple leaf as Canada will be hosting the World Cup for the first time.
The posters are designed to ignite excitement and attract a younger audience in the USA and Canada, where soccer has a smaller fanbase. With a comic book-inspired style, the posters use bold pop colors, dynamic layouts, and striking graphic elements to depict athletes as iconic figures.
