Brand Identity, Cultural Institution
A computer and technology museum located in Seattle, Washington. The museum’s goal is to provide a hands-on experience with vintage computers and technology, allowing visitors to interact with and learn about the history of computers.
The new logo is inspired by the unique experience found at the Living Computers+, where interaction of machine and human is the focal point. The letters has a mix of rounded and angular forms that breaks the technical aesthetic with a soft human touch.
I coded a tool in Processing that allowed me to create a dithered effect, replicating the visual style of old computer graphics. This approach not only pays homage to the technological history showcased by the museum but also bridges the gap between vintage computing aesthetics and modern design techniques.
The patterns for the project are created using binary numbers that spell out "Living Computers." This approach ties directly to the foundational language of computing, blending technical precision with visual creativity.
This project includes two poster series for museum. The first promotes the museum and its exhibits, using vibrant colors and visuals inspired by early computer graphics to draw attention. The second series, focused on workshops and guest speaker events, features a heavily grid-based design influenced by breadboarding, emphasizing hands-on learning and creativity.
The different patterns are fully utilized on the envelops, letterhead, tickets and museum map.
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Brand elements are thoughtfully integrated throughout the retreat, appearing in wayfinding signage, room identifiers, wall graphics, and even on the blankets, creating a cohesive and immersive experience for guests.
